Short answer
Meta Ads Manager is free and has every setting, but it expects you to choose the objective, audience, placements, budget and creative yourself. SocialMetis drafts each of those choices from research on your business and waits for your approval. It publishes into the same Meta ad account, so you can still open Ads Manager whenever you like.
Why Ads Manager is hard for a busy owner
- Many choices up front: objective, audience, placements, budget, bid strategy, then the ad itself.
- Creative in many sizes: the feed, Stories and Reels each need a different shape.
- Testing takes planning: one ad is rarely enough, and setting up versions is manual.
- The learning period: results jump around for the first days, and changing too much resets it.
- Reports are dense: dozens of columns, and it is not obvious what to do next.
Ads Manager and SocialMetis side by side
| Meta Ads Manager | SocialMetis | |
|---|---|---|
| Who decides the settings | You | The app drafts, you approve |
| Ad text and pictures | You make them | The app writes and makes them |
| Versions to test | You set them up | 2 to 6 versions made for you |
| Follow-up ads for people who saw you | You build the audience | Suggested when the group is big enough |
| Daily review | You read the report | A plain-language update with a suggested change |
| Price | Free (you pay ad spend) | Free to plan; publishing from ₹1,699/month + GST, plus ad spend |
| Where ads run | Your ad account | The same ad account |
You do not have to choose
Because SocialMetis publishes to your own ad account, every campaign it creates also appears in Ads Manager. You can use the app for planning and making ads and still open Ads Manager to look at the details.
Stay with Ads Manager alone if you enjoy setting up campaigns, already know what works for your business, and have the time to make new ads every couple of weeks.
Questions people ask
Will my campaigns still show in Ads Manager?
Yes. SocialMetis publishes to your own Meta ad account, so the campaigns, ad sets and ads are visible in Ads Manager like any others.
Is Meta Ads Manager free?
Yes. Ads Manager costs nothing to use; you pay only for the ads. SocialMetis is also free to plan with, and charges a monthly plan when you publish. Neither adds a fee to your ad spend.
Can I stop using SocialMetis later?
Yes. Plans are monthly with no lock-in. Your ads and audiences stay in your own ad account.