Short answer
An agency charges a monthly fee on top of your ad spend and does the work for you. An app such as SocialMetis does most of the same planning and ad-making for a fixed plan from ₹1,699/month + GST, but you approve each step yourself. An agency still makes sense for brand photo or video shoots, many channels at once, or when you have no time to approve anything.
Agency or app: what changes
| Agency | SocialMetis | |
|---|---|---|
| Who does the work | The agency's team | The app drafts; you approve |
| Fee | Monthly retainer, often with a minimum term | From ₹1,699/month + GST, monthly, no lock-in |
| Ad spend | Often paid through the agency's account | Paid to Meta from your own ad account |
| Who owns the ad account | Depends on the contract | You, always |
| Speed of a new ad | Depends on the agency's queue | Minutes to draft |
| Photo and video shoots | Usually yes | No; it makes pictures from your business details |
When an agency is the better choice
- You need professional photo or video shoots.
- You want one team running Meta, Google, SEO and more together.
- Your ad budget is large enough that expert media buying pays for itself.
- You have no time to look at and approve ads, even for a minute a day.
If you do hire an agency, ask these first
- Will the ads run on my ad account, with me as an admin?
- What exactly is included each month, and how many new ads?
- Is there a minimum term or a notice period?
- What will you report, and how often?
- What happens to the ads and audiences if I leave?
Questions people ask
Do I need an agency to run Facebook ads?
No. Many small businesses run Facebook and Instagram ads themselves, either in Meta's own tools or with an app that plans and makes the ads for them.
Is SocialMetis an agency?
No. It is an app you use yourself. It drafts the ads and the changes; you approve them.
Who owns the ads and who pays for them?
You do. The ads run on your own Facebook Page, Instagram account and Meta ad account, and Meta bills the card or payment method saved in that ad account. SocialMetis never takes the ad money and adds no fee on top of it.