The right Facebook or Instagram ad depends on what you sell. A clinic needs appointment bookings from people nearby; an online store needs sales and a working pixel. Each guide covers the goal to choose, who to show the ad to, ad ideas, and the Meta rules that apply.
- Facebook and Instagram ads for real estate — How real estate agents, brokers and builders can use Facebook and Instagram ads to get buyer and tenant enquiries: the goal, the audience, ad ideas and rules to know.
- Facebook and Instagram ads for clinics — How dental, skin, eye and physio clinics can use Facebook and Instagram ads to fill appointment slots, what to say in the ad, and Meta's health ad rules.
- Facebook and Instagram ads for shops — How fashion, jewellery, furniture and phone shops can use Facebook and Instagram ads to bring people into the store: the goal, the area, ad ideas and festival timing.
- Facebook and Instagram ads for restaurants and cafés — How restaurants, cafés, cloud kitchens and sweet shops can use Facebook and Instagram ads to fill tables and get orders: short videos, tight areas and timing.
- Facebook and Instagram ads for coaching and classes — How coaching institutes, tuition centres and music or dance classes can use Facebook and Instagram ads to fill the next batch: lead forms, demo classes and timing.
- Facebook and Instagram ads for salons and gyms — How salons, spas, gyms and yoga studios can use Facebook and Instagram ads to book trials and appointments: tight areas, intro offers and Meta's body-image rules.
- Facebook and Instagram ads for home services — How AC repair, pest control, interiors, cleaning and moving businesses can use Facebook and Instagram ads to get calls: service areas, seasonal timing and trust.
- Facebook and Instagram ads for online stores — How small online stores and D2C brands can use Facebook and Instagram ads for sales: the Meta pixel, product creative, follow-up ads and realistic budgets.